Aquager: The Meaning Behind the Name

When naming a brand, the goal isn’t just to sound good—it’s to communicate a vision, a mission, and a feeling. Aquager isn’t just a name; it’s a statement about growth, sustainability, and the future of fresh food at home.

We sat down with Jiri Zeman, Founder of Aquager, to talk about what the name means, how it stands out, and why it perfectly represents what we do.

What Does "Aquager" Mean?

At first glance, "Aquager" feels like a fusion of water (aqua) and growth (ager, derived from the Latin “agri” for field or farming). And that’s exactly what it is—a name that represents sustainable, water-based farming for the modern world.

“We wanted something that immediately communicated hydroponics, but also felt natural and grounded,” explains Jiri. “Aquager is about blending innovation with simplicity—bringing farming into the home in a way that just makes sense.”

Unlike soil-based gardening, hydroponics uses up to 90% less water while delivering nutrient-rich food year-round, regardless of climate. That’s the essence of Aquager—fresh food made simple and sustainable.

Why the Name Stands Out

In a world of tech-driven farming brands with sterile-sounding names, Aquager feels warm, approachable, and natural. It’s not just a product—it’s a movement toward fresh, organic living.

Here’s why it works:

• Memorable & Distinct – Short, smooth, and easy to say, "Aquager" doesn’t sound like every other indoor farming brand.
  
  
• Reflects Innovation – The name evokes hydroponic technology but still feels organic, not overly scientific.
  
  
• Universal Appeal – Whether you’re a home cook, a health-conscious parent, or an urban dweller looking for food independence, the name speaks to sustainable, self-sufficient living.
  
  

“We wanted to create something that felt both modern and timeless,” Jiri adds. “Aquager isn’t just about growing food—it’s about rethinking the way we live and eat.” 

Aquager: More Than a Name, A Fresh Way to Live

At its core, Aquager is about empowering people—giving them control over their food, their health, and their sustainability footprint. It’s not just about growing plants; it’s about growing wellness, growing joy, and growing a better future.

So the next time you hear Aquager, think of fresh basil in your kitchen, strawberries ripening in your living room, and a simple, beautiful way to bring nature home.

Because fresh food should feel as good as it tastes. 🌿